How do I make ads with AI?
Define the offer first, then generate the visual, write the text yourself, and produce several variants to test. AI handles the design work; the message, the claims and the final review stay yours. Read the result once more before it reaches your audience.
Start from the offer, not the tool
Write one sentence: who it is for and what they get. If the offer does not fit in a line, no visual will save it. Give that sentence to the tool so the image and the words pull in the same direction, and keep it in front of you while you choose variants. That sentence is the brief.
Generate the visual, keep the words
AI gives you a scene, a product shot or a background. The headline and the call to action are still yours: short, specific, without invented numbers. One single idea per ad, written in the words your customers use rather than the vocabulary of your industry. Keep it to one line, because a second idea dilutes the first.
Test three variants, then read them
Produce three angles — a hook, a benefit, an action — and compare them side by side. Check the spelling, the promises and the platform rules before publishing. An ad you did not read is an ad you did not control, and a small mistake costs more than the minute it takes to check. before it goes live.
Examples made with Adrefyn